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A little about me

Hello! As you may have gathered, I'm Naomi, a product designer.

Currently relocating back home to the UK after 8 years of living and working abroad. As I'm sure you can imagine, this past 7 years living in Melbourne and Dubai has left my with a lot of experience, both personally and professionaly. In this time, I have been fortunate to work in a number of different markets, like education, finance and retail.

Work Experience

March 2022 - Present

UX/UI Designer - Loyalty & Personalisation | Kathmandu
  • Led the redesign of Kathmandu’s loyalty program and interactive online members account hub.
  • Responsible for the interface and experience design across all the loyalty program’s touchpoints.
  • Translate concepts into user flows, wireframes and prototypes that lead to intuitive experiences and clearly illustrate functionality, incorporating customer feedback, and usability insights into designs.
  • Participated in the planning and execution of agile cross channel marketing campaigns with an insight-driven design lens.
  • Take part in test and learn use cases, to help enhance user experience across digital platforms.

January 2021 - March 2022

Digital Designer | SBM Marketing Communications
  • Working in a busy agency environment focused on creating digital assets for one of Australia’s largest retail brands, Priceline Pharmacy.
  • Responsible for conducting UX research and designing the UI of a wide range of custom landing pages, website layouts and eDMs, creating loyalty.
  • Strengthened the client’s social media presence by creating engaging static and animated assets, retaining followers and increasing click-through rates.

January 2020 - September 2020

UX/UI Designer | First Screen, Dubai UAE
  • Designed and developed the front-end of an e-sports streaming WebApp, ESR TV.
  • Integrated landing page designs with HTML5 animation into telecommunication systems from around the world such as Vodafone, Etisalat & Orange in an agency environment.
  • Created digital & motion adverts for products via social media platforms.

May 2019 - May 2023

Integrated Designer | Freelance
  • Designed and developed bespoke WordPress themes with e-commerce capabilities.
  • Evolved skills in time management and communication by juggling various clients worldwide.
  • Designing materials for both digital and print mediums through storytelling and visual planning.

August 2017 - May 2019

Digital Designer | Connective Broker Services
  • Delivered production ready graphics, videos, motion graphics, emails and site layouts in HTML and CSS for all B2B and B2C marketing assets.
  • Managed the design and development of a wide range of landing pages, micro-sites, HTML emails and campaigns, integrating into Dynamics 365 and  Salesforce’s Marketing Cloud.
  • Took a major role in the successful re-brand of the company’s brand.

September 2016 - August 2017

UI Designer | Southern Cross Education Institute
  • Designed and developed the full redesigns of three websites to improve user experience, enhance visuals and strengthen search engine rankings using SEO.

May 2013 - June 2016

Graphic Designer & Photographer | Caring For Life Charity
  • Strengthened company brand and identity by rebranding the charity’s website and designing social media campaigns, and a range of print assets.
  • Ran workshops on photography and videography for adults with learning disabilities.