Case Study
Priceline Pharmacy No7 Launch
Project Overview
Priceline Pharmacy is the leading phamacy retailer in Austrlia (Like Superdrug, but down under) The launch of Boots' No7 products in Australia was a big opportunity for Priceline Pharmacy. As Australia has a large UK expat population, we knew from user research that the brand name would already be relatively known in the Australian market.
Goals and how we approached them
1. Generate excitement around the No7 brand
2. Create fun visuals that'll stay true to both Priceline and No7
The Challenge
The challenges faced were in aligning the visual elements with the brand's identity while considering cultural nuances and preferences specific to the Australian market. Additionally, ensuring a cohesive and responsive design across various digital platforms poses a challenge, demanding meticulous attention to detail to create a unified and impactful user experience for the launch.
The Process
We knew there'd need to be a big focus on social media, leveraging there platforms to advertise the product launch. Creating a mix of both organic and paid social campaigns that target potential customers and create a deeper awareness for the No7 brand. We knew that using motion design would give some extra buzz around the launch.
Visual Identity
We wanted to keep the visual design fun, keeping consistent with Priceline's overarching branding and No7's. We were given some strict guidelines from No7 to follow, but could inject the Priceline primary pink pallette into our campaign.
Conclusion
The successful outcome lies in the seamless integration of the brand's identity into social media assets, website layouts, and emails, creating a cohesive and engaging digital experience that contributes to the overall success of the No7 launch in the Australian market.
